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From the site's about us page:
"...the largest beauty social networks of its kind on the web today. MakeupAlley is a thriving interactive community reaching consumers around the globe with millions of page views each day. On MakeupAlley you’ll find millions of member generated product reviews, message board posts, shopping diaries, product trades and member photo pages covering topics such as makeup, hair care, fragrance, fashion, food, skin care, bath & body, fitness, wedding, nails, and & other topics of the day."
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